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Designing in the Negative Space Video Series
Examines Computing Capacity Versus Power Paradox
Industrial Solutions

Designing in the Negative Space Video Series Examines Computing Capacity Versus Power Paradox

April 6, 2016
GE’s Critical Power Business Solves Design Engineering Challenges by Locating Power in Unusable Space
DALLAS — April 6, 2016  — The power challenge of putting ever-increasing processing capacity into existing or shrinking space requires a new Designing in the Negative Space approach that locates power in previously unusable printed circuit board (PCB) “real estate”, according to a new video series released by GE’s Critical Power business (NYSE: GE).  
Rather than use traditional in-the-box thinking that forces more power into smaller packages, a Designing in the Negative Space approach to power enables designers to reclaim PCB and device space to harness improved computing, processing and communications capability.
“We’re constantly challenged by PCB engineers who need to add more power in less and less space,” says Dr. Karim Wassef, general manager of Embedded Products for GE’s Critical Power business. “By designing our power solutions in new ways, we’re able to give back space to designers who can use it to maximize the value of their innovations.” 
The video series details the six key constraints to power design that hamper the freedom of system design and discusses how a Designing in the Negative Space approach to power can overcome these challenges. The series is available for viewing at Power Thoughts in the “Topics” section on the company’s information and resource page. 
A Designing in the Negative Space roundtable conversation with members of GE’s Embedded Products team accompanies the video series. The roundtable highlights specific customer power consumption versus computing density challenges and how GE created solutions that gave back space without sacrificing power potential and efficiency.
GE’s Critical Power business powers rapidly changing, transformative markets where massive data, communications, computing and operational capacity and growth are redefining how business is done. Customers in data center, communications, computing and industrial markets rely on GE to provide reliable and energy-efficient power to keep energy costs in check and ensure that data, applications and operations flow 24x7. To learn more about GE’s Critical Power business, visit
About GE
GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.
Follow GE’s Critical Power business on Twitter @GEcriticalpower.
About GE Energy Connections
GE Energy Connections designs and deploys industry-leading technologies that turn the world on. We transport, convert, automate and optimize energy to ensure we provide safe, efficient and reliable electrical power. Uniting all the resources and scale of the world’s first digital industrial company, we connect brilliant machines, grids, and systems to power utility, oil & gas, marine, mining and renewables customers, that keep our world running.
For more information, contact:
Ellen Zeidler Matt Falso or Howard Masto
GE Masto Public Relations
Industrial Solutions +1 518 786 6488
+1 972 244 9497 

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